Haringtons case study: The Importance of Identifying a Business’s Unique Selling Point

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With every client we support here at Created, comes a unique set of requirements, goals and consequent expectations; every client has their own vision. Our job is to translate that into a strong brand identity – setting our clients apart from their competitors – and not only understand what makes […]

Betteridge’s Brewery: creating and maintaining a strong brand

Mark Betteridge, founder and chief brewer

This year, I undertook a very exciting commission from Mark Betteridge: to brand his start-up micro brewery, Betteridge’s Brewery. From the very beginning, all involved knew this would be a very special business venture and Created quickly became involved in many areas of the business; designing the logo, the labels […]