Email newsletters: How to avoid the ‘unsubscribe’

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One of the biggest mistakes a business can make is that of neglecting their existing customers. I’ve seen it time and again: everyone’s so focused on finding new business that they forget to look after the clients they’ve already got. So, how does one go about improving their customer relationship […]

Management tip 3

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A sales rep, an administration clerk, and the manager are walking to lunch when they find an antique oil lamp. They rub it and a Genie comes out. The Genie says, “I’ll give each of you just one wish.” “Me first! Me first!” says the admin clerk. “I want to be in the […]

Why Webkick has the advantage…

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It’s no secret that content-managed sites are the way forward and with 80% of new websites now WordPress-based, it might seem like the obvious way to go. But before you put your online business in the hands of the common choice, spend a moment considering another up and coming website […]

Management tip 2

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A man is getting into the shower just after his wife has finished her’s, when the doorbell rings. The wife quickly wraps herself in a towel and runs downstairs. When she opens the door, there stands Bob, the next-door neighbour. Before she says a word, Bob says, “I’ll give you […]

Facebook: not just a social tool

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Unless you’ve been hiding in a cave for the last decade, you’ll know all about Facebook as a social tool. You’ll probably have a personal account (and lots and LOTS of friends!). But what about your business? While you undoubtedly know the value of online networking and social media for […]

Management Tip 1

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An eagle was sitting on a tree resting, doing nothing. A small rabbit saw the eagle and asked him, ‘Can I also sit like you and do nothing?’ The eagle answered: ‘Sure, why not.’ So, the rabbit sat on the ground below the eagle and rested. Suddenly a fox appeared, […]

Can YouTube benefit your business?

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We all enjoy a quiet moment spent browsing the world’s number one video site for the creative, the newsworthy, the informative and the downright hilarious – but what some don’t realise is the potential of YouTube when it comes to helping spread your business’ marketing message further. First, to put […]

Test Valley’s best businesses recognised

Test Valley Business Awards - Presentation Evening - 2013

Congratulations to the winners of the 9th Test Valley Business Awards. The winners were announced on 2 July at a Gala Dinner and Ceremony held at The Lights, Andover. It was my pleasure to be involved in the organising of the Awards again this year. I designed the certificates presented […]

Creating and Maintaining your Brand

creating and maintaining a brand

Branding is a vital part of any successful enterprise as it is ultimately your reputation and how your customers and staff feel about your commercial offering. Positioning your Brand correctly can give you competitive advantage and add value to your business. After all perception is reality.   So how do […]